Movement and mobility in all its definitions is all around us.
Whether it’s a child’s first step, the first time you run until your heart pounds, the freedom you felt with your first car, or maybe it’s mobility that sees you move towards a dream or an achievement and conquer your obstacles. Physically, mentally, emotionally -we all move.
The Olympic and Paralympic Games are the world’s biggest celebration of human movement. This is where we learn the true power of sports―that it can challenge us, inspire us and, most importantly, unify us. As the Worldwide Official Mobility Partner of the International Olympic Committee and the International Paralympic Committee, Toyota shares the vision to inspire people to push onward―past their finish line, past their impossible.
“Toyota believes that you can achieve great things when you move. This is why we are a proud Partner of the Olympic and Paralympic Games. We are wholeheartedly committed to unleashing human potential through the power of movement which is why we are a proud Partner of the Olympic and Paralympic Games.”
As the proud Worldwide Official Mobility Partner of the International Olympic and Paralympic Games as well as local sports academies and sporting teams like the Cheetahs, Toyota celebrates the pinnacle of human movement. Believing that sport can inspire people to push onward―past their finish line, past their impossible.
Big dreams start small. All you have to do is go for it. These athletes remind us that with passion and perseverance, nothing is really impossible. These inspiring stories show us what is possible when we push the limits of human mobility.
“Start Your Impossible” is so much more than just a catchy slogan dreamed up by Toyota creatives to underpin the brand’s support of the Olympics and Paralympics.
“Start Your Impossible” is instead an impassioned call to action – a request to create a more inclusive and sustainable society in which every single human being is encouraged to reach for and attain his or her personal best
“Start Your Impossible” reinforces Toyota’s goal of moving from an automobile – to a mobility company by highlighting real-life mobility stories as well as everyday people and athletes who demonstrate the values of humility, hard work and tenacity in the face of adversity.
It’s for this reason that Toyota invests so much time and resources into strengthening its local communities, because by improving lives at grassroots level, it’s helping to build an equitable and prosperous future for all South Africans.
“We use two channels to invest in our communities: the Toyota South Africa (TSA) Foundation and our Corporate Social Investment (CSI) Department,” says Jenny Mare, Toyota SA’s General Manager of Corporate Affairs. “In both channels, our approach is based on Toyota’s global focus areas: environment, road safety, local needs and, primarily, education.”
TOYOTA’S CORPORATE SOCIAL INVESTMENT PROJECTS
In an age of accelerating technological and environmental developments, Toyota sees alternative powertrains, automated cars, mobility-as-a-service, and robotics as significant opportunities to move people. Innovative new products in development include devices specifically engineered to assist people with a range of physical disabilities to become fully ambulatory.
For example, the Human Support Robot (an armlike machine that assists the elderly with everyday activities at home) and a wearable robotic leg brace and the iBOT, a “modular personal mobility platform” that uses gyroscopes and sensors to keep the wheeled chair in balance. There’s also the i-TRIL electric vehicle with active lean technology, and a concept car called the CONCEPT-i that boasts an onboard AI system that promises to create a new relationship between people and cars.
For over 85 years, Toyota’s innovations have made people’s lives easier. But as far as they’ve come, they still believe there is so much they can do. The products shown on this site are examples of mobility concepts that Toyota and its partners are exploring to help realise an even greater mission: giving all of humankind the freedom to move.
Find out more about Toyota’s Start Your Impossible campaign.